Visual Communication Examples and Ways to use Animation in Visual Communication Jobs
Visual communication examples and ways to use animation in visual communication jobs. From explainer videos to animated lesson plans, see examples of visual communication using animation.
Visual communication leverages images, videos and other graphical elements to convey information. Animation plays an important role in visual communication because it can be used to overcome certain language barriers. A way to use animation in visual communication jobs is by using it in explainer videos, animated product demonstrations, social media content and data visualization. Visual elements help to make the processing of information faster as compared to reading text alone.
What is Visual Communication?
Visual communication is the process of sharing, explaining, promoting, or marketing a business, product, idea or message. It can be done in many forms, from images and videos to diagrams with color and symbols. The recent rise of video content especially on social media platforms has increased the importance of visual communication across different industries, like business and technology.
What is Visual Communication Design?
Visual communication design involves story telling through the use of visual elements; it could be images, films or animations. It’s a strategic process because the visual medium is used to effectively communicate with specifically targeted audiences.
Examples of Visual Communication
Below we will discuss a few examples of visual communication that make communication in the digital age more effective.
Corporate Presentations and Slide Decks
Corporate presentations and slide decks are most commonly used in professional and business settings. They may include visual elements such as icons, charts, diagrams and color coding which all help to keep the audience engaged. These are visually appealing , concise, and you can tailor the presentation style for a specific audience compared to just displaying text on a screen.
Infographics
Infographics are comprehensive representations that combine various data visualizations, illustrations and text into visually appealing, easy-to-understand formats. These transform sometimes complex data and statistics into information that anyone, regardless of experience, can understand without being overwhelmed by the raw data. Infographics can be made to not only include charts, they can also have animated timelines, and dynamic graphics. These are beneficial especially when communicating performance metrics, market trends and research findings to stakeholders.
Educational Materials
It’s important for educational materials to be visually appealing. Using different visual elements to communicate educational content helps with student engagement, their understanding and retention rate. Interactive learning modules and animated explainer videos can demonstrate processes and support learning objectives which all help learners to understand complex concepts.
10 Examples of Visual Communication Using Animation
Animation is a strong visual communication channel, using moving images to convey information. Below are 10 examples of visual communication using animation:
- Animated explainer videos
These break down complex products, services or concepts into more simplified and digestible information.
- Interactive charts
Animated charts bring static data to life which makes information more engaging and memorable.
- User interface and user experience (UI/UX) elements
UI/UX demonstrations enhance user experience in apps and websites by providing the user with feedback and guiding users through interfaces.
- Brand storytelling and marketing
Brands use animated videos to showcase products, explain their services and create engaging commercials which then builds brand recognition and a connection with the audience.
- Social media content
Short and engaging animated clips and GIFs catch the audience’s attention and make them stand out in a crowded feed.
- Financial and business performance reporting
Animated financial and business performance reports allow people to present data to stakeholders in an engaging format.
- Animated product demonstrations
Showcasing a product’s features and functionality is more effective that just showing static images or text.
- Scientific visualizations
Sometimes scientific concepts, medical procedures and technical processes can be difficult to understand but with animated versions, that information can be more accessible.
- Public art installations
The animated paintings and murals often seen in museums or large scale buildings are a form of visual communication and they help the artists bring their visions to life.
- Training and safety procedures
Some organizations use animated training and safety procedure videos to help staff visualize and better understand techniques.
Ways to use Animation in Visual Communication Jobs
Animation is a versatile visual communication tool, it enhances storytelling in any industry and is quick to capture the attention of the audience. Below we will discuss a few ways you can use animation in visual communication jobs.
Content Creation and Marketing
Content creators and marketing professionals use animation when developing exciting campaigns in order to stand out against competitors. They use it in creating landing pages, commercials and even in email marketing campaigns. Animation skills are important when creators need to repurpose existing material for a different audience and with the Krikey AI’s free animation tool, you can do this too!
Training and Educational Development
Animation is very important in training and providing educational content because it allows for complex concepts to be simplified. Due to animated content being visually appealing, it’s able to grab the audience’s attention and make the learning process more enjoyable. Animation caters to different learning styles, whether visual or auditory learners, making learning more inclusive. Animated modules can be created for employee onboarding, skills training and development.
Examples of visual communication in the workplace
Visual communication in the workplace includes a variety of tools and techniques in order to share information. For project management, the use of Gantt charts and progress trackers can help teams understand timelines and project statuses. Here are some examples of visual communication in the workplace:
- Charts and graphs
- Visual reports
- Roadmaps
- Process diagrams
- Training videos
- Wall signs and labels
- Equipment labels
- Social media graphics
- Memes and GIFs
- Mind maps
Visual Communication Examples with Pictures
A couple of examples of where visual communication with pictures can be applied is in the case of mascots. Whether it’s representing your school, sports team or company, they can be used as a visual communication tool. Another cool and exciting one is making a slack emoji that can be used to increase engagement and help employees be more interactive when working remotely.
How to create custom visual communication examples with Pictures using Krikey AI capture feature
Using Krikey AI’s capture feature allows you to create your own custom character visual communication materials. Without relying on generic stock imagery, which can be expensive, you can create and use your own images. This is how to create custom visual communication examples with pictures using the Krikey AI capture feature:
- Click any button on this page to enter the free Krikey AI Video Editor
- In the editor, click on the Magic Studio icon in the left bar and follow the steps
- Once you’ve completed your video, click the camera icon on the top bar
- This will produce a frame around your character and you can choose to adjust it
- Download an image of your character pose with or without transparent background. Then you can share this image or take it into Canva or other tools to integrate in all your visual communication materials.
The importance of animation in visual communication examples
Animation plays an important role in visual communication by simplifying complex information and enhancing engagement. In industries like marketing, animated content is more likely to be remembered which makes it a powerful tool for branding.
How to create custom characters for visual communication examples
Custom characters serve as visual representatives that guide the audience through the information presented. For example, a custom teacher character can be used in educational materials to help keep students engaged while relaying information. With the Krikey AI tool, creating your custom character for any visual communication material can be done with a few simple steps.
- Click any button on this page to enter the free Krikey AI Video editor
- On the left hand bar, click on Character and navigate to Custom
- You can customize your character’s clothes, hair and accessories
- Click Save and your character will be generated
- Click your custom Character in the left menu and see it appear full screen in your animated video!
Final Thoughts on Visual Communication Examples
Visual communication is constantly changing as technology changes. Audiences continue to expect and demand new and creative ways to engage with content and so the ability to create visual communication tools has become an essential skill across most industries. Visual communication skills are highly necessary as most workplaces are making shifts towards digital communications. Platforms like Krikey AI make learning and executing this possible with the free and easy to use tools.
Frequently Asked Questions About Visual Communication Examples
These are frequently asked questions about visual communication examples.
What is visual communication?
Visual communication is a process of sharing information using images, visual elements like icons and graphs instead of just words. It is very important in branding and marketing because visual communication is all around us.
What is visual communication design?
Visual communication design involves planning, creating and organizing visual elements in order to effectively communicate your message to audiences. This process requires understanding the message being communicated and the audience it’s being communicated to.
What are some visual communication examples?
Some visual communication examples are animations, educational lesson plans with talking characters, unique character poses, animated GIFs and memes. Each one uses particular visual elements that will allow for effective communication with the target audience.
What are some visual communication design examples?
Examples of visual communication design include animated lesson plans, real estate marketing videos with talking characters, GIFs used in email newsletters and on websites, animated explainer videos and more.
What are the best visual communication examples with pictures?
Some of the best visual communications are done using pictures or animated GIFs. For example, it could be a step-by-step visualization of a process or a product demonstration that shows benefits and features. Another great visual communication example is an animated, talking character that is used in an explainer video or tutorial.
What are some visual communication jobs?
The most commonly known visual communication jobs include graphic designers, user experience (UX) and user interface (UI) designers, marketing and social media specialists and photojournalists. These are just a few examples and they span across various industries including technology, education, healthcare, corporate communications and marketing.
How do I use animation in visual communications?
Animation is a great example of visual communication that can be used to enhance storytelling. You can use animation to create engaging social media content and develop interactive presentations. Krikey AI empowers anyone to animate regardless of their skill or technical background. Now anyone can use animation in visual communications with AI tools like Krikey.
How can I use animation examples in visual communication in the workplace?
An example of using animation in the workplace can be creating training materials for onboarding, creating explainer videos and creating tutorial videos with animated characters. Animation makes the workplace more interactive and engaging.
