Marketing for Games with AI Animation and Martech Tools

Have you built an amazing mobile game or video game? Need to learn more about marketing for games? Frustrated that your marketing team keeps needing your animator or game developer to make content for social media, newsletters, website and YouTube?

Krikey AI Animation can help - we have built tools that can help you streamline your strategy and let your animators and game developers stay focused on building the next level of your game. Empower your marketing team to animate, no prior experience required. This article is about marketing for games with AI tools - with a step by step guide and list of marketing ideas you can implement starting today.

Marketing for Video Games using AI Animation tools and Martech tools

So you built an awesome game with cute characters or cool NPCs and you now need to figure out marketing for video games. With Krikey AI Animation tools you can make animated talking character videos in minutes – no technical skill or previous experience required. This means anyone on your team can animate content to contribute to your video game marketing strategy. Krikey AI Animation tools empower anyone to animate.

What is martech? Marketing technology is any technology that empowers marketing teams to save time and money. Marketing for games can become expensive but with new AI martech tools you can quickly streamline your team's game marketing strategies.

Customize your Character for game marketing

With Krikey AI you can customize your own character for game marketing using the Krikey Character AI creator or the Ready Player Me Avatar generator. Within seconds you can have your own custom character ready to animate – choose shoes, hair color, clothes and more to personalize your cartoon character.

Alternatively, with Krikey AI you can also upload your own game character. The Krikey AI tools will automatically set up your character for your marketing team to animate – no technical skill required. You just submit either your character's FBX file or an image and the Krikey team can help transform it into a 3D character compatible with their animation tools. Then you can animate! Read more about the custom character AI program.

Animate your Character for mobile app marketing - explore key Martech integrations

Once you have your character in the Krikey AI Animation tool you can explore their video editor to see all the features. The most exciting one for game marketing will be the Animations tab. Here you can select an animation from the extensive library of animation assets (a great Mixamo alternative)!

You can also upload your own video and convert it to 3D character animation. The Krikey AI model extracts human motion from a video and converts it to 3D character motion. So you can turn a dance video into your 3D mascot cartoon character dancing – all in less than 5 minutes. This AI video to animation tool is also really helpful to quickly generate your own custom animations for video game marketing. Plus you can also use the collaborative video editor to work with other team members and animate together live.

Krikey also has a great martech integrations solution with both Canva and Adobe Express Animate. You can access Krikey Martech Services inside of Canva or Adobe if your marketing team is already using either of those tools. It would be an introductory offering of Krikey AI martech solutions but a great way to get started exploring animation tools. The Krikey martech integration with Canva and Adobe is a great starting place to explore martech stack examples that can power up your marketing for games.

Talking NPC Characters and other game marketing ideas

After your character is animated you can add dialogue in 20+ languages and automatically lip sync your character. Whether it's a human, anime or animal character – Krikey AI voice AI tools can help you automatically lip sync your animated video in seconds.

All you have to do is type in your script, select your language and voice style and then click generate. Within seconds your dialogue track is ready and you can play back the video in the browser based video editor to see the final result. Make quick edits, export and you are ready to share your talking NPC video for game marketing!

3D backgrounds for video game marketing

Have your own 3D backgrounds or 2D images from the game that you want to use for marketing? Now you can upload any image and in a single click turn it into the background of your animated video in Krikey AI. With 3D characters in front of your background you can make mobile game marketing videos in a flash.

Make videos with the characters facing left, right, turning around and bring your world to life from the video game. Export a video in multiple languages within seconds and deepen fan engagement with your game marketing strategies in multiple countries.

Camera angles for game marketing

Select different camera angles and personalize them to make your animated video. You can also use camera angles to pose your characters for still images that you can use in marketing or for GIF stickers to market your game. Use the Krikey AI capture tool and GIF download to make a quick transparent background image or transparent background GIF of your custom character. Take marketing for games to the next level with these features and go beyond a single animated video to leverage these AI tools for game marketing.

Export MP4s, FBX and GIF Download for mobile game marketing

From the Krikey AI tool you can export MP4 videos, FBX files, GIF download and PNG images with or without transparent background. The possibilities for game marketing are exponentially multiplied with the ease of use of this tool. Save time and money making game marketing content. You can even try out the whole product for free before diving into the pro features!

CMO Meaning and the role of a fractional CMO games vertical

As Chief Marketing Officer (CMO) you might be tasked with saving time and money while producing amazing game marketing content. Now it's easier than ever using AI tools. From AI blog post generator tools to AI social media tools, you can shorten the time it takes to produce content.

CMO meaning is a Chief Marketing Officer who manages all decisions related to social media, marketing, product marketing, newsletters, SEO and other marketing strategies like paid ads. Some game studios might use a fractional CMO who also doubles in taking partnership meetings or sales meetings.

With limited time and a need for a high quantity of content for social media and marketing – CMOs need to explore AI tools to succeed in their roles and to help elevate their teams. AI tools like Krikey are a great supplement to existing marketing teams and can help teams save time and money on the journey to creating a high quantity of high quality content.

30 million views: One case study's Mobile App Marketing Tools and other Mobile Marketing Solutions

Curious to learn more? Explore a case study from a game studio that generated 50 animations in a day and produced a game in 4 weeks using Krikey AI tools. Or a marketing agency that hit 30 million views with animated videos made in the Krikey AI video editor.

Mobile game marketing strategies

With the Krikey AI background remover tool for GIF and PNG – you can quickly and easily pose characters with different camera angles and export files for use in your game marketing campaigns. Marketing for games requires animated videos, custom characters, creative GIFs and lots of PNGs with transparent backgrounds. The Krikey AI background remover tool lets you take the background out of your custom character pose in seconds and accelerates your creative process for game marketing.

A few ideas powered by the Krikey AI background remover tool:

-- Make Whatsapp sticker packs or a GIPHY game marketing campaign with custom character GIFs featuring your main video game character

-- Export PNG images of your custom character in different poses with transparent background so you can quickly make unique posters for social media

-- Make animated videos with your character speaking in different languages so you can boost fan engagement and purchase conversion in multiple countries

Game Marketing ideas for your business

Build your game marketing strategy using Krikey AI tools and power your business to success. Game marketing doesn't have to cost thousands of dollars and require the precious time of your animators and game developers. Let them focus on building Level 4 of your game and instead empower your social media and marketing team to animate and elevate your marketing for games strategies.

A few more ideas to experiment with using the Krikey AI tools:

-- Animate your character in front of fan questions and respond in the fan's native language to answer their questions

-- Make vlogs with key characters to create a marketing series of YouTube (using the vlog camera angles in the Krikey AI video editor)

-- Create animated video or GIF invitations to key online or in person conference events using your custom character - this is super easy to do with Krikey AI video editor tools

-- Do a video to animation challenge with fan videos side by side with your animated character - build the ultimate fan engagement relationship in your marketing for games strategy

-- Quickly create animated GIFs of your custom game characters to use in newsletters and on your website – personalize the camera angles and facial expressions of your characters and power up your game marketing

Frequently asked questions (FAQs) on marketing for games

These are frequently asked questions on marketing for games.

What is the difference between business strategy and marketing strategy?

Business strategy comprises the partnerships that your business engages in. For example - if you partner with another game studio or a tools company or enter into a licensing deal for a particular movie property or popular character from a TV show. Marketing strategy is how your market your product to your target audience. For example - social media, newsletters, print media, paid ads, SEO and more all fall under marketing strategy.

How to get into video game marketing?

One skill that is often overlooked in hiring for video game marketing is the ability to animate. If you can learn that skill you will be able to set yourself apart in the job market and more easily get into video game marketing. Learning animation is hard, it's a complex and expensive process. However, new AI tools like Krikey can empower anyone to quickly learn and produce animation content with custom characters.

What is mobile game marketing?

Mobile game marketing is any marketing strategy that helps promote a mobile game, including characters from that game, the game world itself and the game mechanics. Mobile game marketing is made easier by new tools like Krikey AI that empower anyone to animate characters and contribute to the mobile game marketing strategy of the game studio.

What is martech?

Marketing technology is any technology that empowers marketing teams to save time and money. Marketing for games can become expensive but with new AI martech tools you can quickly streamline your team's game marketing strategies.